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Beauty Industry

Industry Execs Share Brand Success Secrets

Beauty players discuss building a successful brand.

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By: Jamie Matusow

Editor-in-Chief

The Beauty Company will present the “Beauty Business Is Not for Sissies” Workshop, scheduled for Thursday, June 21st from 8:30am-2pm (Conference Hall 1A) during the HBA Global Expo in NYC. The seminar focuses on the key steps necessary for launching a desirable, consumer-validated, must-have new beauty brand in today’s competitive marketplace. Highlights of the day session include the presentation, “Beauty by the Numbers: Discussion of the facts and figures driving our multibillion dollar industry” with Alisa Beyer, Founding Partner and CEO, The Beauty Company and Beyer’s talk: “The Beauty Product Development Life Cycle: The ultimate guide to building a genius beauty brand.” Other speakers include Nada Lantz, CEO, Lantz-A-Lot, Inc.; Kate Helfrich, VP, The Beauty Company; and Jani Friedman, Managing Director, Demeter Group.

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